Surprise and Delight
The impact of unexpected rewards
Most workplace rewards are predictable. A bonus in December. A thank-you email after a big project. Maybe even an ‘Employee of the Month’ certificate.
There’s nothing wrong with these of course, but they don’t create memorable moments.
The best recognition comes when it’s unexpected. A surprise reward isn’t just about generosity, it’s about making someone feel genuinely valued. When done well, surprise rewards will enhance employee engagement and strengthen your workplace culture.
Give our corporate team a call today on +44 (0) 2393 877130 or email us at corporate@goldenmoments.com to discuss how you can introduce a successful rewards and recognition program with Golden Moments!
Why surprise works in employee engagement:
- It Feels More Authentic – Predictable rewards often feel like obligations. A surprise, however, feels like a sincere, thoughtful gesture.
- It Creates Emotional Connection – People forget routine incentives, but they remember unexpected moments that made them feel valued.
- It Boosts Motivation – A well-timed surprise can re-energise employees, keeping them engaged beyond salary-based incentives.
So, how can companies get this right? Here are some brands that are making surprise rewards a key part of their recognition programs.
How some companies are getting it right:
- Google’s Surprise Bonuses – Google has been known to give employees unexpected spot bonuses for exceptional work. No complex process - just instant appreciation.
- Airbnb’s Travel Perks – Instead of standard bonuses, Airbnb gives employees travel credits to experience their own platform, reinforcing their brand’s mission.
- Patagonia’s Paid Outdoor Days – Patagonia encourages employees to spend time outdoors by offering paid time off to surf, ski or hike, aligning with the company’s values and culture.
How to Bring 'Surprise and Delight' to your workplace
✅ Make It Personal – The best surprises are tailored. Instead of a generic voucher, find out what employees actually enjoy.
Tip: Use an employee recognition survey to learn what types of experiences your team values most. Some may love sports events, while others prefer fine dining or adventure activities.
✅ Act in the Moment – Recognition is most effective when it’s timely. If someone goes the extra mile, acknowledge it immediately, rather than months later.
✅ Think Beyond Money – While cash bonuses are appreciated, memorable experiences create stories that employees will talk about for years.
✅ Keep It Unpredictable – Routine rewards lose their impact. Unexpected gestures, like treating a team to corporate gifting experiences such as hospitality tickets for a sporting event or a relaxing spa retreat, make appreciation feel more special.
Surprise rewards aren’t about spending more - they’re about showing appreciation in a way that feels meaningful.
Employees who feel valued stay engaged. They talk about their experiences. They share their positive workplace culture.
And in today’s competitive job market, that can make all the difference.
Here at Golden Moments, we can provide you with a range of corporate packages designed to positively impact your relationship with your employees as well improve your customer base and achieve your business goals.
Give our corporate team a call today on +44 (0) 2393 877130 or email us at corporate@goldenmoments.com to discuss how you can introduce a successful rewards and recognition program with Golden Moments!