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The Art of Channel Marketing Personalisation

The Art of Channel Marketing Personalisation

Why It Matters

Personalisation isn’t just a buzzword, it’s a practical way to create stronger connections with your customers and employees.

Whether in marketing or employee rewards, tailoring experiences leads to better engagement and a more positive experience.

Give our corporate team a call today on +44 (0) 2393 877130 or email us at corporate@goldenmoments.com to discuss how you can introduce a successful rewards and recognition program with Golden Moments!

Marketing that feels personal

People expect marketing that reflects their interests. Businesses that personalise effectively see stronger loyalty and higher engagement.

Some common strategies include:

It’s not about gimmicks - it’s about understanding what matters to people and offering something relevant.

Takeaway:

✅ Look at customer behaviour — what have they engaged with before? Use this to tailor content or experiences that actually interest them.

The role of data and technology

Good personalisation isn’t a lucky guess, it’s driven by data. Businesses that succeed in this area use:

For example, a hotel chain that knows a customer prefers spa weekends over city breaks can send offers that align with their preferences. Similarly, businesses using automated gifting platforms can personalise employee rewards, ensuring each one feels meaningful.

Takeaway:

✅ Use automation to personalise interactions at scale - whether sending tailored discounts or rewards based on user preferences.

Why personalised rewards work better

Recognition has more impact when it feels genuine. A carefully chosen experience can leave a lasting impression, while a generic reward often feels forgettable.

Instead of offering the same reward to everyone, businesses can create a more personal approach. For example:

Takeaway:

✅ If you’re rewarding employees, give a choice between two personalised options - this keeps it relevant while avoiding decision fatigue.

Why personalisation matters

Personalisation isn’t just about increasing sales but it’s about making experiences more relevant. When businesses get it right, customers and employees feel valued, not just another number.

Takeaway:

✅ Keep it easy to engage with - make sure personalised experiences are simple to redeem and require minimal effort from the recipient.

The question isn’t whether to personalise - it’s how to do it better.

Make personalised rewards simple with Golden Moments

If you’re looking to personalise corporate rewards without the hassle, Golden Moments offers a range of experience gifts tailored to different interests. Whether it’s a luxury dining experience or a high-speed driving day, you can offer employees a choice that suits them best.

We can provide you with a range of corporate packages designed to positively impact your relationship with your employees as well improve your customer base and achieve your business goals.

Give our corporate team a call today on +44 (0) 2393 877130 or email us at corporate@goldenmoments.com to discuss how you can introduce a successful rewards and recognition program with Golden Moments!

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Experience Days for Her Experience Days for Her Hand-picked experiences just for her x420 - London, Wiltshire, West Midlands, West Lothian, Warwickshire , Tyne and Wear, Surrey, Stirlingshire, Renfrewshire, Renfrewshire, Powys, Perthshire, Oxfordshire, North Yorkshire, Newport, Merseyside, Kent, Greater Manchester, Gloucestershire, Essex, East Riding of Yorkshire, East Lothian, Durham, Derbyshire, Cornwall, Berkshire, Ayrshire, Several UK Locations, London, London, London, Manchester, Stratford-upon-Avon, Birmingham, Brighton , Harrogate , Tunbridge Wells, Exeter , Norwich , Newcastle upon Tyne, Edinburgh , Bath, Dorking , Horsham , Godalming , Kirkwall, Cranleigh , Southampton , Reading , Goodwick , Newport , Linlithgow , Gorseinon, Douglas, London, London, South East London, Tatton Park, Manchester, Windsor Bray, Bedfordshire, Sussex, London, Shoreditch, London, Stafford Driving Centre, 3 miles from Junction 14 on the M6., Felton - Northumberland, Several UK Locations, Soho, London, Edinburgh , Riseley, Bedfordshire, Riseley, Bedfordshire, London Bridge, Camden Town, London, Rydal, Cumbria, Stafford Driving Centre, 3 miles from Junction 14 on the M6., Anglesey Race Circuit : Anglesey, North Wales., Gwynedd, Wales, Soho, London, Essex, North Greenwich, London, North Greenwich, London, West Sussex, Legoland Windsor, Londra, Glasgow City Centre, Scotland, Glasgow City Centre, Scotland, London, UK Wide, UK Wide, London, Londra, London, Chessington World of Adventures Resort, London, Londra, UK Wide, London, Leistershire, Warwickshire, Yorkshire, Leeds, Surrey, Kent, ArcelorMittal Orbit, Thorpe Park, Belfast, East Sussex, Northampton, Northamptonshire, Pendine, Carmarthenshire, Pendine, Carmarthenshire, UK Wide, Birmingham , Sheffield, Buckingham Palace, Liverpool, Merseyside, Leyburn - North Yorkshire, Bishopston, Bristol, East Sussex, Brighton, Manchester, London, London, London, Londra, Shakespeare's Globe, Londra, Londen, Verenigd Koninkrijk, Londra, Londra, Stockport, Manchester, Cheshire, Birmingham, Manchester, Harrogate , Stratford-upon-Avon, Brighton , Tunbridge Wells, Exeter , Norwich , Newcastle upon Tyne, Edinburgh , Bath, Godalming , Horsham , Cranleigh , Dorking , Goodwick , Newport , Southampton , Reading , Kirkwall, Linlithgow , Douglas, Gorseinon, West Yorkshire - Leeds, Betws y Coed, Cowny, Betws y Coed, Cowny, Betws y Coed, Cowny, Whitesands, Pembrokeshire, Sheffield, London City North, Greater London, Manchester, London, Birmingham, Stratford-upon-Avon, Brighton , Harrogate , Tunbridge Wells, Norwich , Exeter , Newcastle upon Tyne, Edinburgh , Godalming , Bath, Horsham , Cranleigh , Dorking , Reading , Kirkwall, Southampton , Newport , Linlithgow , Goodwick , Douglas, Gorseinon, Chingford, London City North, Greater London, London, Hazlewood Castle, Hazlewood Castle, Ripley Castle, Hazlewood Castle, Ripley Castle, Aberdeen, Birmingham, Bournemouth, Belfast, Brighton, Bristol, Cardiff, Canterbury, Coventry, Edinburgh, Exeter, Glasgow, Isle of Wight, Leicester, Liverpool, Leeds, Manchester, Nottingham, Newcastle, Oxford, Portsmouth, Reading, Southampton, Watford, Newquay, Harrogate, UK Wide Locations, Hazlewood Castle, UK Wide Locations, Aberdeen, Birmingham, Bournemouth, Belfast, Brighton, Bristol, Cardiff, Canterbury, Coventry, Edinburgh, Glasgow, Exeter, Isle of Wight, Leicester, Liverpool, Leeds, Portsmouth, Manchester, Nottingham, Oxford, Newcastle, Reading, Southampton, Newquay, Watford, Durham, Perthshire, Edinburgh, ArcelorMittal Orbit, London, Nottingham - Nottinghamshire, Pembrokeshire in Wales, Betws y Coed, Cowny, Stafford Driving Centre, 3 miles from Junction 14 on the M6., Stafford Driving Centre, 3 miles from Junction 14 on the M6., Stafford, Staffordshire in the North East, Stafford Driving Centre, 3 miles from Junction 14 on the M6., London, London, Alresford, Hampshire, Perthshire, Scotland, Leyburn - North Yorkshire, Salford Quays, Grafham Water, Lightwater Valley, Birmingham (Tamworth), Belfast, Brighton, Bristol, Glasgow, O2 Arena, Windsor/Bray, St Martin-in-the-fields Church, Manchester, Southampton, East Sussex, London , Riseley, Bedfordshire, Riseley, Bedfordshire, Riseley, Bedfordshire, London, Newcastle upon Tyne, Norwich , Exeter , Tunbridge Wells, Brighton , Harrogate , Stratford-upon-Avon, Birmingham, Manchester, London, London, Rolvenden Station, Kent, London, London, Riseley, Bedfordshire, London, London, E1, London, Several locations, London, West Sussex, Godalming , Bath, Horsham , Dorking , Kirkwall, Cranleigh , Reading , Southampton , Newport , Goodwick , Linlithgow , Gorseinon, Douglas, London, Manchester, Birmingham, Stratford-upon-Avon, Harrogate , Brighton , Tunbridge Wells, Exeter , Norwich , Newcastle upon Tyne, Edinburgh , Ripley Castle, Hazlewood Castle, Stafford Driving Centre, 3 miles from Junction 14 on the M6., Stafford Driving Centre, 3 miles from Junction 14 on the M6., Liverpool , London (West), London (East), London (Central), London (South), Manchester , Newbury, Milton Keynes, Newcastle , Northampton, Northampton, Norwich, Nottingham, Oxford , Peterborough, Plymouth , Plymouth , Portsmouth, Sheffield , Slough, Southampton , Southampton , Stoke-On-Trent, Swindon, West Sussex, Weston super mare, Woking, Worcester, York, Liverpool , Lincolnshire, Leicester , Leeds, Ipswich, Glasgow, Edinburgh, Belfast, Derby, Cumbria, Colchester, Chester, Cheltenham, Chelmsford, Cardiff , Cardiff , Cambridge , Cambridge , Bristol, Brighton , Brighton , Bournemouth , Bournemouth , Blackpool, Birmingham, Berkshire/slough, Bath, East London, Bus Tours in London, Sussex, Silverstone Circuit, Anglesey Race Circuit : Anglesey, North Wales., Lancashire, Rydal, Cumbria, Stafford Driving Centre, 3 miles from Junction 14 on the M6., Londen, Essex, Gloucestershire, Greater Manchester, Kent, Merseyside, Newport, North Yorkshire, Oxfordshire, Perthshire, Powys, Renfrewshire, Renfrewshire, Stirlingshire, Surrey, Tyne and Wear, Warwickshire , West Lothian, West Midlands, Wiltshire, East Riding of Yorkshire, East Lothian, Durham, Derbyshire, Cornwall, Berkshire, London, Belfast Food Tour, Upminster, Essex
Flight Experience - Choice Voucher Flight Experience - Choice Voucher The sky's the limit! x98 - Wiltshire, West Midlands, West Lothian, Warwickshire , Tyne and Wear, Surrey, Stirlingshire, Renfrewshire, Renfrewshire, Powys, Perthshire, Oxfordshire, North Yorkshire, Newport, Merseyside, Kent, Greater Manchester, Gloucestershire, Essex, East Riding of Yorkshire, East Lothian, Durham, Derbyshire, Cornwall, Berkshire, Ayrshire, Several UK Locations, Cardiff, Manchester, Gloucester, Midlands, Shoreham, Felton - Northumberland, Northampton - Northamptonshire, Merseyside - Lancashire, Salisbury - Wiltshire, Upminster, Essex, Shenington - Oxfordshire, Bidford, Warwickshire, Essex, Gloucestershire, Greater Manchester, Kent, Merseyside, Newport, North Yorkshire, Oxfordshire, Perthshire, Powys, Renfrewshire, Renfrewshire, Stirlingshire, Surrey, Tyne and Wear, Warwickshire , West Lothian, West Midlands, Wiltshire, East Riding of Yorkshire, East Lothian, Durham, Derbyshire, Cornwall, Berkshire, Sussex, Lancashire, Several UK Locations, Felton - Northumberland, Several locations in the UK, Felton - Northumberland, Southside Prestwick Airport - Ayrshire, Cardiff, Manchester, Gloucester, Shoreham, Midlands, Gloucestershire, East Yorkshire, Felton - Northumberland, En11aa, Essex, Gloucestershire, Hampshire, Hertfordshire, Middlesex, North Lanarkshire, Oxfordshire, Perthshire, Surrey, Powys and Mid Wales, South Wales, Warwickshire, West Midlands, East Lothian, Cornwall , Buckinghamshire, Harlow, Watford, Redhill, Sussex
Driving Experience - Choice Voucher Driving Experience - Choice Voucher Reach incredible speeds in high powered cars x37 - Stafford, Staffordshire in the North East, Goodwood Circuit, Sussex, Stafford Driving Centre, 3 miles from Junction 14 on the M6., Anglesey Race Circuit : Anglesey, North Wales., Anglesey Race Circuit : Anglesey, North Wales., Anglesey Race Circuit : Anglesey, North Wales., Stafford Driving Centre, 3 miles from Junction 14 on the M6., Stafford Driving Centre, 3 miles from Junction 14 on the M6., Stafford Driving Centre, 3 miles from Junction 14 on the M6., Stafford Driving Centre, 3 miles from Junction 14 on the M6., Anglesey Race Circuit : Anglesey, North Wales., Stafford Driving Centre, 3 miles from Junction 14 on the M6., Stafford Driving Centre, 3 miles from Junction 14 on the M6., Stafford Driving Centre, 3 miles from Junction 14 on the M6., Anglesey Race Circuit : Anglesey, North Wales., Anglesey Race Circuit : Anglesey, North Wales., Stafford Driving Centre, 3 miles from Junction 14 on the M6., Stafford Driving Centre, 3 miles from Junction 14 on the M6., Stafford Driving Centre, 3 miles from Junction 14 on the M6., Anglesey Race Circuit : Anglesey, North Wales., Stafford Driving Centre, 3 miles from Junction 14 on the M6., Stafford Driving Centre, 3 miles from Junction 14 on the M6., Anglesey Race Circuit : Anglesey, North Wales., Stafford (UK), Stafford Driving Centre, 3 miles from Junction 14 on the M6. United Kingdom, Stafford Driving Centre, 3 miles from Junction 14 on the M6. United Kingdom, Stafford Driving Centre, 3 miles from Junction 14 on the M6. United Kingdom, Anglesey Race Circuit : Anglesey, North Wales., Stafford Driving Centre, 3 miles from Junction 14 on the M6., Stafford Driving Centre, 3 miles from Junction 14 on the M6., Stafford Driving Centre, 3 miles from Junction 14 on the M6., Anglesey Race Circuit : Anglesey, North Wales., Stafford Driving Centre, 3 miles from Junction 14 on the M6., Stafford Driving Centre, 3 miles from Junction 14 on the M6., Anglesey Race Circuit : Anglesey, North Wales., Stafford Driving Centre, 3 miles from Junction 14 on the M6., Anglesey Race Circuit : Anglesey, North Wales.
Zoos and Theme Park Gift Box for Kids Zoos and Theme Park Gift Box for Kids Choice of Zoos and Theme Parks x8 - ZSL Whipsnade Zoo, Zooalogical Society London, London Zoo, Chessington World of Adventures Resort, Drayton Manor Theme Park, Thorpe Park, Legoland Windsor, London, Blackpool
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Hot Air Balloon Ride for Two – Weekday This Hot Air Balloon experience was awesome, I bought it so I could propose to my girlfriend and it was just spectacular, not only was it a great experience, it made the whole proposal that much more special. Gary Hawe
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Find unique gift ideas for Mother's Day and other special occasions at Golden Moments, choose a flexible open-dated gift experience voucher where the recipient makes their own choice. Golden Moments are collectively known as the Experience Hunters and we've been searching Europe and beyond for amazing gift experiences since 1999. With thousands of happy customers, we could just sit back, but oh no, once you start seeking experiences you just can’t stop and we’d recommend you try it too!

Since 1999, the team of Golden Moments Experience Hunters have been searching UK, Europe and beyond for amazing gift experiences and activities. With thousands of happy customers, we could just sit back, but oh no, once you start seeking experiences you just can’t stop and we’d recommend you try it too! Start a Live Chat now, we're always happy to help.

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